Gneezap. No pain, all the gain.
We were approached by medical doctors with the task of developing the branding, logo and packaging design for a groundbreaking product to treating knee injuries at home, the Gneezap. Further research brought upon some of the characteristics for the brand which are user-friendliness, bold, effective, original and homegrown.
The designs are inspired by the micro-electrical currents, waves & stimulation points, inspired by how the product works. Colours and shapes are also derived from product stimulation points to tie the product branding together.